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Consultant- Social Media Marketing Officer

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Consultant- Social Media Marketing Officer

About PCI India:

PCI India, a registered Indian society, has been working in India for the past 26 years. We drive interventions to transform the lives of communities at scale by solving complex development problems. In the past year, PCI India reached more than 1.7 crore, i.e. 17 million people in 202 Districts of 15 States.

Our Vision and Mission:

Vision – A happy, healthy, safe and a sustainable world for all.

Mission – Rooted in community realities, we co create and scale sustainable solutions to complex development problems.

Our Values:

  • Excellence – Quality in everything no matter how small, is paramount.
  • Respect – There is inherent value in all people for who they are and what they contribute.
  • Collaboration – Only through collaboration we can address complex development problems.
  • Boldness – Boldness requires disruptive thinking backed up by courage and conviction.
  • Creativity – Creativity ensures dynamic responsiveness, relevance, and impact.
  • Integrity – Integrity is non-negotiable in both personal and professional domains.

PCI is an Equal Opportunity Employer:

PCI is committed to providing equal opportunity to all working for it and in creating an inclusive work environment. We respect the diversity of our people and follow a fair, non-discriminatory approach in terms of gender, age, nationality race, caste, religion, community, marital status, physical challenge, and sexual orientation.

We promote diversity in the workplace and ensure a culture of zero tolerance to any form of discrimination, abuse, or harassment whether sexual, physical, or psychological.

PCI provides equal opportunity in recruitment, appraisals, promotion, and career progression. Our people policies are fair, objective, and non-discriminatory and everyone is expected to adhere to them.

About the Position:

Position Title: Consultant- Social Media Marketing Officer

Number of Position: 1

Reporting: Assistant State Program Manager – Food Enterprises, Kolkata

Location: Kolkata

Qualification Required: Graduate

Experience Required:

  • Bachelor’s degree in Marketing, Communications, or a related field, preferably in the F&B or hospitality space.
  • Minimum 2 years of experience in managing Instagram and digital platforms for F&B brands/ cloud kitchens/ restaurants.

Skill and Competencies:

  • Strong understanding of Social Media trends, features, and best practices.
  • Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and video editing software.
  • Ability to write compelling captions and campaign copy in English and Bengali (preferred).
  • Creative eye for visual storytelling for food related content.
  • Experience with influencer or micro-influencer collaborations will be a plus
  • Strong working knowledge of Google Ads, Google My Business, and Google Analytics.

About the Role (Including Team and Reporting):

The Role

Social Media Strategy and Management:

  • Develop and execute a results-driven Social Media strategy and calendar (focused most on Instagram) to grow engagement and followers.
  • Create, curate, and publish high-quality visual and video content showcasing Heshel and DMB stories.
  • Manage and optimize our Google Business Profiles for visibility, reviews, and location-based discovery.

Content Creation:

  • Plan and design Instagram/FB/YouTube posts, reels, videos and stories that resonate with young audiences.
  • Regularly visit kitchen sites to capture behind-the-scenes stories, chef moments, and customer interactions.
  • Collaborate with photographers, videographers, and graphic designers when required to generate fresh and authentic content.

Campaigns and Collaborations:

  • Conceptualize and run campaigns for festivals, special menu drops, and social impact storytelling.
  • Identify and collaborate with micro-influencers and local food bloggers to expand brand reach.
  • Plan and run Google Ads campaigns to drive online orders and lead generation.

Community Engagement:

  • Actively engage with our followers: reply to messages, manage comments, run polls, and encourage user-generated content.
  • Monitor and respond to reviews on Swiggy, Zomato, and Google — maintaining a strong brand reputation.

Analytics and Reporting:

  • Track campaign and platform performance using Google Analytics, Meta Insights, and Instagram metrics.
  • Prepare monthly reports with actionable insights and ideas for growth.

Others

  • Ensure all content aligns with PCI India’s and HESHEL &DMB’s mission, values, and brand guidelines.
  • Stay updated on digital marketing trends and emerging tools.

What can you expect in PCI:

  • A chance to build two authentic food brands with strong social purpose.
  • Creative freedom to experiment, lead campaigns, and grow with the brand.
  • A warm, inclusive, and happy work environment.
  • Performance driven reward mechanism.
  • The best of the class benefits from competitive remunerations.
  • Health Insurance coverage for self, spouse & Children.
  • Group Terms Life Insurance and Group Accident Insurance for Self.
  • All other statutory benefits.
  • Regular Recognition of performance and PCI Value display in work
  • An empowering organisation structure which values individual’s skills, competencies and potential.
  • Opportunities to operate in a cross functional role.
  • Higher responsibilities and larger roles are merit based.
  • Young Talent Programs for developing future leaders.
  • Leadership roles for women are encouraged and given preference in selection and training.

PCI is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct.

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