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JEEViKA Mobile Vaani
As a part of the JEEViKA Technical Support Program; PCI and Gram Vaani (a pilot of OnionDev) conceptualized and implemented an interactive voice response (IVR) based intervention called ‘JEEViKA Mobile Vaani (JMV)’. The venture has an aim to improve Health and Nutrition (HN) outcomes of the rural community through its engagement in the state of Bihar and presently covers 15 blocks of Nalanda and five blocks of Muzaffarpur districts. The platform has been instrumental in accelerating the pace and sustainability of behavior change in health and nutrition in 6 blocks of Nalanda district under JEEViKA Technical Support Program by incorporating a voice-media communication platform. In its pilot phase, the audio platform has successfully reached out to more than 50,000 users, leveraging mobile phone penetration in rural Bihar to sensitize the community on HN issues. The platform has equally been useful in informing and sensitizing the SHGs on COVID-19, Lymphatic Filaria (LF) and Acute Encephalitis/ Encephalopathy syndrome (AES).