About PCI India
PCI India, a registered Indian society, has been working in India for the past 25 years. We drive interventions to transform the lives of communities at scale by solving complex development problems. Our programs strive to impact the social, economic, health and nutritional status of the most vulnerable individuals and families. We work in close collaboration with the government, multilateral organizations, premier academic institutions, and various social actors to create an enabling environment to improve the social positioning of the deprived population. In the past year, PCI India reached more than 1.5 crore, i.e. 15 million people in 1649 Blocks of 259 Districts in 14 States.
Our Vision and Mission
Vision – A happy, healthy, safe and a sustainable world for all.
Mission – Rooted in community realities, we co create and scale sustainable solutions to complex development problems.
Our Values
- Excellence – Quality in everything no matter how small, is paramount.
- Respect – There is inherent value in all people for who they are and what they contribute.
- Collaboration – Only through collaboration we can address complex development problems.
- Boldness – Boldness requires disruptive thinking backed up by courage and conviction.
- Creativity – Creativity ensures dynamic responsiveness, relevance and impact.
- Integrity – Integrity is non-negotiable in both personal and professional domains.
PCI is an Equal Opportunity Employer
PCI is committed to providing equal opportunity to all working for it and in creating an inclusive work environment. We respect the diversity of our people and follow a fair, non-discriminatory approach in terms of gender, age, nationality race, caste, religion, community, marital status, physical challenge, and sexual orientation.
We promote diversity in the workplace and ensure a culture of zero tolerance to any form of discrimination, abuse or harassment whether sexual, physical or psychological.
PCI provides equal opportunity in recruitment, appraisals, promotion and career progression. Our people policies are fair, objective and non-discriminatory and everyone is expected to adhere to them.
About the Position
- Job Title: Consultant – Digital Promotion Executive
- Number of positions: 1
- Location: Meghalaya
- Duration: Till March 2027
- Type: Project Based
- Qualification: Bachelor’s degree in mass communication, Journalism, Marketing, Digital Media, Tourism, Business Administration, or a related field.
- Experience Required:
- 2-4 years of relevant experience in digital marketing, branding, or communications.
- Experience managing social media platforms, digital campaigns, and content creation.
- Proficiency in design and digital marketing tools (e.g., Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics).
- Experience working with development, livelihood, tourism, or NGO projects will be preferred.
Skills and Attribute
- Strong digital marketing and social media management skills.
- Proficiency in content creation and graphic design tools (e.g., Canva, Adobe Creative Suite).
- Basic photography, videography, and video editing skills.
- Good communication, coordination, and interpersonal skills.
- Knowledge of SEO, social media analytics, and digital campaigns.
- Ability to create engaging digital content and manage multiple tasks.
- Willingness to travel to project locations as required.
About the Project
The Eco-Tourism Project under the HDFC Livelihoods Initiative aims to strengthen sustainable livelihood opportunities for rural and tribal communities by promoting community-based eco-tourism. The project focuses on developing tourism destinations, improving local tourism infrastructure, building the capacities of community members, and promoting local products, culture, and nature-based experiences. A strong digital presence is essential to increase visibility, attract visitors, promote community enterprises, and establish the destination as a sustainable tourism model.
The Role
The Digital Promotion Executive will lead the project’s digital branding and communication efforts by creating engaging content, managing online platforms, and supporting digital marketing initiatives to enhance outreach, visitor engagement, and market access.
Key Responsibilities:
- Developing and implementing a comprehensive digital marketing and branding strategy for the project.
- Building and managing the project’s digital presence across social media, websites, and other online platforms.
- Promoting eco-tourism destinations, community experiences, local products, and project activities through digital campaigns.
- Enhancing online visibility and audience engagement through creative content and digital marketing techniques.
- Supporting project events, exhibitions, and promotional activities through digital communication.
- Monitoring campaign performance and generating periodic reports to improve outreach and branding effectiveness.
- Documenting project achievements, beneficiary stories, and impact through digital media.
What You Can Expect at PCI
- A warm, inclusive, and happy work environment
- Performance‑driven reward mechanism
Recruitment Process
- Applications will be shortlisted based on the criteria mentioned in the job description.
- The process may include a presentation of the assignment.
- Shortlisted candidates will be invited for one or more rounds of panel interviews.
The complete process usually takes 2–3 weeks. Candidates moving to the final round will hear from the People & Culture team. In‑person meetings are preferred, but virtual meetings are conducted where distance is a constraint.
Note
After the final round, if you are not selected for the advertised position, you will be informed via email. However, you are encouraged to apply for other open positions, as PCI welcomes engagement with talented individuals who add value in various capacities.
PCI is committed to preventing any type of unwanted behaviour at work, including sexual harassment, exploitation and abuse, lack of integrity, and financial misconduct.
Application Closure Date: 20th July 2026