About PCI India
PCI India, a registered Indian society, has been working in India for the past 25 years. We drive interventions to transform the lives of communities at scale by solving complex development problems. Our programs strive to impact the social, economic, health and nutritional status of the most vulnerable individuals and families. We work in close collaboration with the government, multilateral organizations, premier academic institutions, and various social actors to create an enabling environment to improve the social positioning of the deprived population. In the past year, PCI India reached more than 1.5 crore, i.e. 15 million people in 1649 Blocks of 259 Districts in 14 States.
Our Vision and Mission
Vision – A happy, healthy, safe and a sustainable world for all.
Mission – Rooted in community realities, we co create and scale sustainable solutions to complex development problems.
Our Values
- Excellence – Quality in everything no matter how small, is paramount.
- Respect – There is inherent value in all people for who they are and what they contribute.
- Collaboration – Only through collaboration we can address complex development problems.
- Boldness – Boldness requires disruptive thinking backed up by courage and conviction.
- Creativity – Creativity ensures dynamic responsiveness, relevance and impact.
- Integrity – Integrity is non-negotiable in both personal and professional domains.
PCI is an Equal Opportunity Employer
PCI is committed to providing equal opportunity to all working for it and in creating an inclusive work environment. We respect the diversity of our people and follow a fair, non-discriminatory approach in terms of gender, age, nationality race, caste, religion, community, marital status, physical challenge, and sexual orientation.
We promote diversity in the workplace and ensure a culture of zero tolerance to any form of discrimination, abuse or harassment whether sexual, physical or psychological.
PCI provides equal opportunity in recruitment, appraisals, promotion and career progression. Our people policies are fair, objective and non-discriminatory and everyone is expected to adhere to them.
About the Position
- Job Title: Consultant – Behavioural Research
- Number of positions: 1
- Location: Remote and Field based work
- Duration: Till December 2026
- Type: Project Based
- Qualification: Postgraduate degree in Behavioural Science, Public Health, Social Sciences, Psychology, or related disciplines.
- Experience Required: 4-8 years of experience in qualitative research, preferably in public health or development contexts.
Skills and Attributes
- Strong expertise in behavioural research, including application of behavioural frameworks to understand decision-making and practices.
- Demonstrated experience in designing research tools, conducting FGDs/IDIs, and leading qualitative analysis.
- Experience working with frontline health providers and understanding of health systems, especially in rural contexts.
- Strong analytical and synthesis skills, with the ability to translate research findings into actionable insights.
- Excellent documentation and presentation skills, including development of insight-driven decks.
- Experience working in Bihar or similar socio-cultural settings will be an advantage.
About the Project
PCI has been implementing a project supported by the Gates Foundation to design and test impactful interventions for women of reproductive age, increase uptake and adherence to IFA supplements in Bihar, and develop recommendations for delivering these strategies at scale. The project has various phases, i.e., user research and human-centred design (HCD) ideation, live prototyping and testing for implementation. The priority cohort for anaemia prevention and management is pregnant and lactating women. The foundation supports work to improve the fidelity of end-to-end management i.e., Screen, Refer, Treat and Track (SRTT) of moderate and severe anaemia in pregnant and lactating women (PLWs). The success of these workstreams depends on multiple consumer and provider behaviors. For example, on the consumer side, the success of the IFA regimen depends on timely identification of Anemia, getting regular services, repeated consumption of IFA tablets over 180 days for pregnant women, and repeated consumption of 180 IFA tablets over 6 months of exclusive breastfeeding for lactating women. On the provider side, the success of SRTT depends on the timely screening of all PWs without hoarding/defensive use of digital hemoglobinometers, identification of mild/moderate anaemia levels, proper counselling, referral, treatment and tracking for effective management of anaemia.
Complementary to parallel workstreams that aim to strengthen the health system for effective implementation of end-to-end anaemia management, this project is aimed at the following outcomes:
- Build on learnings from past analysis to deploy behaviourally informed interventions in Bihar to increase the SRTT continuum, IFA supplement consumption and adherence among PLWs. The interventions will be co-designed, tested and refined in consultation with the partner organizations and the State Health Society Bihar (SHSB).
- Understand the behavioral barriers across the SRTT pathway to develop behaviorally informed interventions to aid SRTT implementation in Bihar. This will be a series of qualitative enquiries into behavioral barriers across a set of consumer-provider touchpoints impacting screening, referral, treatment, and tracking practitioners, academicians, enthusiasts, and others interested in working on social norms in South Asia.
About the Position
This consultancy aims to generate deep behavioural insights on provider-side practices influencing anaemia management among pregnant and lactating women in Bihar, particularly across the Screen–Refer–Treat–Track (SRTT) continuum.
The consultant will lead the design and execution of qualitative research to understand behavioural drivers, barriers, and decision-making processes among frontline providers and health system actors. The role will ensure that insights are grounded in behavioural science frameworks and are actionable for refining interventions developed under the project.
Objectives of the assignment
- To design a robust qualitative research framework to explore provider behaviours, biases, and decision-making related to anaemia management.
- To develop comprehensive research tools (FGD/IDI guides) integrating behavioural constructs and probing techniques.
- To conduct qualitative field research (FGDs and IDIs) with providers and relevant stakeholders.
- To analyse and synthesize findings using a behavioural lens to generate actionable insights.
- To translate research findings into a clear and compelling insights deck to inform intervention refinement.
What You Can Expect at PCI
- A warm, inclusive, and happy work environment
- Performance‑driven reward mechanism
Recruitment Process
- Applications will be shortlisted based on the criteria mentioned in the job description.
- The process may include a presentation of the assignment.
- Shortlisted candidates will be invited for one or more rounds of panel interviews.
The complete process usually takes 2–3 weeks. Candidates moving to the final round will hear from the People & Culture team. In‑person meetings are preferred, but virtual meetings are conducted where distance is a constraint.
Note:
After the final round, if you are not selected for the advertised position, you will be informed via email. However, you are encouraged to apply for other open positions, as PCI welcomes engagement with talented individuals who add value in various capacities.
PCI is committed to preventing any type of unwanted behaviour at work, including sexual harassment, exploitation and abuse, lack of integrity, and financial misconduct.
Application Closure Date: 11th June 2026