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Consultant-Marketing (DEWEE)

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Consultant-Marketing (DEWEE)

Position Name:  Consultant-Marketing (DEWEE)

Reporting Line:  Program Manager-DEWEE

Tenure:               11 months (Extendable)

Location:            Lucknow, Uttar Pradesh

About Project Concern International (PCI) India:

The Project Concern International, India office was incubated two decades ago with a mission to accelerate a broad range of health and development outcomes in India. Over the years, we have maintained a diverse portfolio, working in the areas of public health, nutrition, WASH, gender, social protection, and disaster response aimed at reaching out to low-income, vulnerable, and hard-to-reach populations. PCI, India is expanding its work and portfolio into Livelihoods, Women Economic Empowerment and Decentralized Renewable Energy. We work in close partnership with national and state governments and a host of development partners, including civil society organizations. With a current presence in 17 states, we continue to work towards improving the health and well-being, livelihoods, Decentralized Renewable energy and Economic Empowerment of Women from vulnerable and marginalized communities. Our approach to addressing the complex and multidimensional social inequities entails co-designing and testing the solutions with the communities and other stakeholders – using the principles of human-centred design (HCD) and behavioural sciences. For more information, please visit our website https://pciglobal.in/

About Program:

PCI, India is a technical partner of the Uttar Pradesh State Rural Livelihood Mission. PCI is providing technical assistance around integrations of Health & Nutrition (HN), Gender and Women Economic Empowerment (WEE) and Decentralised Renewable Energy interventions with community platforms promoted by UPSRLM. UPSRLM has promoted a community based Decentralised Renewable Energy Company Prerna-OJAS. Prerna OJAS was the outcome of million soul initiative supported by Ministry of New & Renewable Energy. After the Million Soul project got over Prerna-OJAS a private limited company is in the business of manufacturing and supply of Solar Based products and implements DRE initiatives with rural communities. PCI, India has collaborated with Prerna-OJAS for providing technical assistance for supporting Prerna-OJAS for improving its systems, business operations, management, marketing, branding, business development and design, development and implementation of DRE pilots for ushering green revolution in Uttar Pradesh. The technical support will enable Prerna-OJAS is creating 1 lakh Green Jobs for rural women leading to economic empowerment of Rural Women.

Position Summary:

The Consultant – Marketing (DRE) will play a key role in developing, implementing and executing strategic marketing plans for the Prerna OJAS company in the solar and renewable energy sector. This individual will be responsible for enabling increased sales by deploying successful marketing campaigns that build brand value and communicate the message effectively. The incumbent will play a critical role defining and communicating the company’s value proposition for respective products/services – to the right audience and at the right time for Prerna OJAS. The incumbent will report to Program Manager-DEWEE and work in close supervision of CEO-Prerna OJAS.

Key Responsibilities:

  1. Develop marketing strategies and conduct fresh initiatives to promote sales
  2. Lead creative writing, designing, updating collaterals including PPTs, press releases, newsletters, website, etc
  3. Create new advertising materials and execute new plans
  4. Manage relationship with diverse stakeholders to ensure seamless and consistent branding, marketing messaging and communications.
  5. Plan and organize company participation in industry trade shows, expos, workshops, and other events.
  6. Create social media communication strategy and take action to increase brand awareness and support ongoing marketing campaigns through various platforms.
  7. Engage in market research and analytics to capture industry trends, project pipeline, potential leads, and competitor analysis.
  8. Maintain marketing collateral, branded merchandise, advertising and media files.
  9. Create digital marketing strategies including e-mail blasts, website updates, social media advertisements to enact real-time campaigns.
  10. Tasks as and when required depending upon the program’s requirement.

Qualifications:

Education:

  • Graduate degree in Management, Renewable Energy, Engineering, or related fields/MBA/Rural Management are preferable. Candidates with substantial experience in the renewable energy space will also be preferred, provided they have supported similar roles.

Experience:

  • Minimum 3 years of experience in marketing development within the renewable energy sector, with a focus on solar energy.
  • Experience in working with women SHG and solar-powered entrepreneurs will be added advantage.

Skills:

  • Strong understanding of solar energy systems, renewable energy technologies, and market dynamics.
  • Excellent communication, negotiation, and presentation skills.
  • Creative, innovative and pro-active
  • Detail and deadline oriented with excellent planning and organizational skills.

Additional Requirements:

  • Willingness to travel for client meetings, conferences, and site visits.

This position is an exciting opportunity for a motivated professional to contribute to the growth of a forward-thinking organization in the renewable energy sector.

Apply on this link:

     Application Closure Date: 4th Dec 2025           

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